DANIELLE CULLEN

President


All Sessions by DANIELLE CULLEN

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Day 1: Feb 12, 2020

Day 2: Feb 13, 2020

3:00 pm

3:00 pm

PANEL DISCUSSION: REPUTATION MANAGEMENT: COMMUNICATIONS IN TIMES OF CRISIS

Implement Flexible Recall Planning in Times of Crisis to Protect Brand Reputation

Foodborne illnesses can cost a company millions of dollars in recalled products, cause serious damage to brand reputation and have lasting impacts on consumer trust. Take proactive measures to prevent the erosion of trust in your brand. Apply new methods that will help:

  • Conduct a detailed risk assessment
  • Reassess the preparedness of your company’s crisis communication processes
  • Train and scope out the role of senior management in guiding the organization during potential recalls
  • Determine what to do, or not do, when the dust settles