Vice President of Sustainability & Stakeholder Relations, The Americas,

All Sessions by IAN LIFSHITZ

Printer Friendly See Full Agenda

Day 1: Jun 7, 2021

2:00 pm

2:00 pm


Change Your View on Packaging to Address Consumer Expectations

Packaging is essential for preserving food quality, minimizing food waste and reducing preservatives used in food. But COVID-19 has definitely raised alarm to the quantity used and its effect on the environment. Review your company’s packaging materials and processes in light of changing consumer value equations. Dialogue with thought leaders researching new, innovative ways to ensure food safety and share tips with senior management to:

  • Improve quality/safety of your products while saving money
  • Better understand the demographics of today’s consumers that are willing to pay extra to help save the planet
  • Use technological advancements to minimize packaging waste

Harness the impact of new packaging technology to improve consumer perception of your brands’ food safety and value.

Day 2: Jun 8, 2021