JACQUI D’EON

A crisis can mean different things to different businesses at different times.  Take back to your organization a greater appreciation of the kinds of crises that can impact brand reputation in the eyes of the stakeholders that matter most to you – customers, distributors, investors, employees and regulators. Understand how your reaction to an issue can make a situation worse, or it can position you for future success; your ability to survive and thrive with your reputation intact depends on building resilience based on your understanding of your potential vulnerabilities and your preparedness. 

Broaden your horizon to help: your organization:

·         Conduct a detailed risk assessment

·         Reassess the preparedness of your company’s crisis communication processes

·         Train and scope out the role of senior management in guiding the organization

·         Determine what to do – or not do – when the dust settles