Jeff Shirley

Founder and CEO

Jeff has been in the technology space for over 30 years. He has founded and grown three companies to a combined annual revenue of over $2M, having his first successful exit in 2022 (Rivercity Technology Services). Rivercity Innovations (RCI) is Jeff’s daily focus, where his passion for tech has found success in creating solutions for cold chain problems. From temperature monitoring automation to GPS tracking of temperature sensitive goods, RCI continues to bring innovative solutions backed by state of the art IoT technologies to it’s clients.

In 2021 Jeff was awarded Entrepreneur of the Year award from Saskatoon’s chamber of commerce. From 2010 to 2015 Jeff was a 5-time MVP Award winner from Microsoft.

When not doing grocery tech, Jeff is a commercial licensed beekeeper at his family farm and apiary in Canada where Jeff and his wife live and play. He has four children who are located across Canada and working in construction, agriculture, education, and medicine. On work trips out of country during down time, Jeff always looks for the best windsurfing or horseback riding experiences to re-energize and keep healthy for building and innovating new solutions.

Want to know more? Follow jeff on twitter @jhshirley and send him a DM. It’s the only social platform he uses!

All Sessions by Jeff Shirley

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Day 1: Apr 18, 2023

Day 2: Apr 19, 2023

9:30 am

9:30 am


Improve your ability to meet new traceability requirements using digital technology standards

For many companies, and especially those that have not previously faced compliance with federal standards, meeting the new traceability requirements can seem daunting. Digital technology will transform your supply chain, making documentation much more efficient, transparent and effective in the event of a recall. Walk away with an action plan to:

  • Identify how digital technology can be applied within your organization
  • Determine the practical impact on your documentation system
  • Strengthen your relationship with your suppliers and customers

Master the success factors to ensure your company achieves the new standards for traceability.