Day 1: Feb 12, 2020
11:30 am
11:30 am
PANEL DISCUSSION: CREATING A CULTURE OF FOOD SAFETY
Instilling A Food Safety Culture to Reduce Risk and Increase Customer Satisfaction
‘Food Safety’ may be the name of a department, but the whole organization plays a part. Lead your company in developing a safety-oriented culture and cement senior management’s support. Establish a culture of food safety by:
- Understanding the approaches of successful companies that achieve high grades for safety
- Recognizing the signs and symptoms of a failed Food Safety Management System (FSMS)
- Learning from real examples of a true food safety culture
Master the success factor of the most safety-oriented companies and establish your own culture of food safety.
Day 2: Feb 13, 2020
3:00 pm
3:00 pm
PANEL DISCUSSION: REPUTATION MANAGEMENT: COMMUNICATIONS IN TIMES OF CRISIS
Implement Flexible Recall Planning in Times of Crisis to Protect Brand Reputation
Foodborne illnesses can cost a company millions of dollars in recalled products, cause serious damage to brand reputation and have lasting impacts on consumer trust. Take proactive measures to prevent the erosion of trust in your brand. Apply new methods that will help:
- Conduct a detailed risk assessment
- Reassess the preparedness of your company’s crisis communication processes
- Train and scope out the role of senior management in guiding the organization during potential recalls
- Determine what to do, or not do, when the dust settles
