Neil Betteridge is currently Senior Vice President Global Manufacturing for fairlife in USA. fairlife is the fastest growing consumer milk brand in North America which has patented innovative protein concentrating technology. They were recently acquired by The Coca-Cola Company.
Neil grew up in New Zealand on a dairy farm and studied Chemical Engineering at the University of Canterbury. Neil has more than 20 years in the dairy industry in a range of roles from Operations Leadership, Maintenance & Technology Leadership through to Capital Project management in a wide array of dairy products from infant formula, aseptic drinks, lipids and whey-based ethanol.
Neil is passionate about leadership, developing high performance teams and loves taking great nutritious dairy products to the world. He has been active on University Advisory Boards along with Food & Engineering Society Committees. In 2016 Neil was awarded the NZ Prime Ministers Scholarship to attend the INSEAD Business School in France.
Previous employers have been Fonterra, Synlait Milk and Tetra Pak. Neil has helped design, build, commission and manage more than 15 large dairy production lines during his career, and has been lucky enough to work across Oceania, Asia, Europe and now North America.
Day 1: Jun 7, 2021
Day 2: Jun 8, 2021
PANEL DISCUSSION: REPUTATION MANAGEMENT: COMMUNICATIONS IN TIMES OF CRISIS
Implement Flexible Recall Planning in Times of Crisis to Protect Brand Reputation
Foodborne illnesses can cost a company millions of dollars in recalled products, cause serious damage to brand reputation and have lasting impacts on consumer trust. Take proactive measures to prevent the erosion of trust in your brand. Apply new methods that will help:
- Conduct a detailed risk assessment
- Reassess the preparedness of your company’s crisis communication processes
- Train and scope out the role of senior management in guiding the organization during potential recalls
- Determine what to do, or not do, when the dust settles