WENDY KAUFFMAN

Vice President, Reputation Management

Wendy Kauffman is a 20-year veteran of the communications field and heads the  PR practice at Brown & Cohen Communications & Public Affairs where she is the Vice President, Reputation Management. Her work extends to the private, public, and not-for-profit sectors across the country. 

She has supported innovative startups to global brands, each time establishing them as thought leaders and strong storytellers whether to increase sales, raise funds/engagement, or impact policy. 

Her issues management experience includes health pandemics, plant closures, layoffs, labour disputes, health and safety violations, security threats, robberies, and franchisee and customer service-related issues.


All Sessions by WENDY KAUFFMAN

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Day 1: Jun 7, 2021

Day 2: Jun 8, 2021

12:30 pm

12:30 pm

PANEL DISCUSSION: REPUTATION MANAGEMENT: COMMUNICATIONS IN TIMES OF CRISIS

Resilience: Taking A Holistic Approach To Protect Your Reputation And Manage Food Safety Issues

A crisis can mean different things to different businesses at different times.  Take back to your organization a greater appreciation of the kinds of crises that can impact brand reputation in the eyes of the stakeholders that matter most to you – customers, distributors, investors, employees and regulators. Understand how your reaction to an issue can make a situation worse, or it can position you for future success; your ability to survive and thrive with your reputation intact depends on building resilience based on your understanding of your potential vulnerabilities and your preparedness
Broaden your horizon to help: your organization:
·         Conduct a detailed risk assessment
·         Reassess the preparedness of your company’s crisis communication processes
·         Train and scope out the role of senior management in guiding the organization
·         Determine what to do – or not do – when the dust settles