A crisis can mean different things to different businesses at different times. Take back to your organization a greater appreciation of the kinds of crises that can impact brand reputation in the eyes of the stakeholders that matter most to you – customers, distributors, investors, employees and regulators. Understand how your reaction to an issue can make a situation worse, or it can position you for future success; your ability to survive and thrive with your reputation intact depends on building resilience based on your understanding of your potential vulnerabilities and your preparedness.
Broaden your horizon to help: your organization:
· Conduct a detailed risk assessment
· Reassess the preparedness of your company’s crisis communication processes
· Train and scope out the role of senior management in guiding the organization
· Determine what to do – or not do – when the dust settles